Gardenia bakery expanding food business

 

MANILA, Philippines — Gardenia Bakeries Philippines is expanding its product portfolio with the introduction of the Gardenia Malaysia’s Delicia chocolate spread.

In a statement Tuesday, Gardenia Philippines President Simplicio Umali Jr. said the company’s introduction of Delicia spreads in the local market is its initial step to expand to other food business.

“We are gradually expanding our business. Today, we are able to give consumers the highest level of product satisfaction in the Philippine bakery industry. In the coming months, Filipinos can look forward to new and exciting products which are always in line with Gardenia’s consumer-oriented vision,” Umali said.

Delicia chocolate spread is a product of Gardenia Bakeries (KL) Sdn. Bhd. (GBKL) launched in 2015.

Umali noted that the Malaysian product will complement locally manufactured Gardenia products.

“Breads and spreads are complementary products. Our wide array of bread choices and improvement in the distribution hold the potential to assist the growth of competitively-priced, tasty and quality bread spreads,” Umali added.

Gardenia is the top player in the local bread industry with 60 percent market share in packaged bread category.

The company has extensive distribution network — from the biggest supermarkets and convenience stores down to sari-sari stores nationwide.

“This current wide distribution coverage of Gardenia provides a fast and efficient way to introduce new products to the market; thus, we’ll be able to supply the Filipino consumers these delightfully delicious chocolate spreads nearer their doorsteps,” Umali said.

Recently, Gardenia Philippines announced that it will be investing PHP1 billion to build a new plant in Misamis Oriental. (PNA)