Young’s Town sardines wins international award

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DAVAO CITY (September 6) —  Young’s town, a product of Maunlad Canning Corporation won the International Food and Beverage Quality award in Madrid, Spain.

The prestigious award, given by the international business group Global Trade Leaders’ Club, aims to recognize businesses worldwide for product excellence and contribution to their respective countries’ development.

The Senate Wednesday passed a resolution commending the company for bringing honor and pride to the country.

Maunlad Canning Corporation is a family-owned corporation primarily engaged in manufacturing of canned goods (sardines, mackerel and corned beef).

The company started importing Youngs Town Sardines from Japan under the name of Earldon Enterprises in 1968. The prestigious award, given by the international business group Global Trade Leaders’ Club aims to recognize businesses worldwide for product excellence and contribution to their respective countries’ development.

Senate Resolution No. 296, which was authored by Senator Maria Lourdes “Nancy” Binay, noted that Maunlad Canning was the only Philippine company selected to receive this year’s international award.

In her sponsorship speech, Binay said Maunlad Canning deserves the recognition of the Senate as “a Filipino brand that stood the test of time because of its dedication to the quality and taste of its products and its devotion to its employees and its customers.”

The resolution also noted that Young’s Town sardines has been the recipient of numerous awards, among them the 2005 National Product Quality Excellence Awards, 2012-2013 National Product Quality Excellence Awards, 2014 Best Choice Awards, 2015 Philippine Top Choice Awards for Excellence, 2016 International Food & Beverage Quality Award, and the 2017 International Food and Beverage Quality Award.

In 1988, Fishwealth Canning Corp. was formed and built its first factory in Malabon, producing Youngstown Sardines for the C and D markets.

To date, Maunlad Canning has four factories employing more than 2,000 people, with the fourth factory established in Zamboanga to supply the market demand in Mindanao. JAP with reports from PNA

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