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CASIO to exit Philippine market amid sharp revenue cecline

By: Editha Z. Caduaya

Date:

August 14, 2025

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DAVAO CITY (August 14) — Japanese watch brand Casio has officially announced its withdrawal from the Philippine market, citing economic challenges and intense competition from other global watchmakers as the main reasons behind the decision.

In a press conference held this morning, the CEO of Casio Philippines revealed that the company’s revenue plunged by 65% in the first half of 2025, while operational costs—particularly rental fees and logistics—continued to climb.

“We have worked tirelessly to serve our loyal customers in the Philippines. However, the current market environment has made it increasingly difficult to sustain our operations. After a long and thorough evaluation, we have made the difficult decision to cease business in the country,” the CEO said.

Before its market exit, Casio will launch a clearance sale to liquidate remaining stocks of the G-Shock GTS 8600. The company said it still has more than 1,000 units in its warehouse, with prices slashed from ₱5,999 to ₱1,799 (70% off) in a bid to recover part of its operational costs.

Casio has been a familiar brand in the Philippines for decades, known for its durable watches, calculators, and electronics. The withdrawal marks the end of an era for Filipino fans of the iconic Japanese label.

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Editha Z. Caduaya https://newsline.ph

Edith Z Caduaya studied Bachelor of Science in Development Communication at the University of Southern Mindanao. The chairperson of Mindanao Independent Press Council (MIPC) Inc.

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