MATI CITY (May 29) — Davao Oriental has launched a new tourism identity centered on pride of place, natural heritage, and community ownership, with provincial officials unveiling an official logo and bilingual tagline designed to strengthen the province’s image as one of Mindanao’s premier eco-tourism destinations.
Carrying the slogan, “Davao Oriental Beautiful! Kanato Ini (This is ours) for All to See!”, the branding campaign highlights the province’s globally recognized biodiversity, coastal attractions, and cultural identity — with the UNESCO World Heritage-listed Mount Hamiguitan positioned as its flagship symbol.
“A new mark for the beauty we proudly call ours,” the provincial government said in announcing the logo.
The tourism brand was formally institutionalized through Provincial Ordinance No. 18-05-04-2026, adopted on April 22, making the tagline the province’s official tourism identity for government and private-sector promotions.
Under the ordinance, the branding will now appear across brochures, tourism campaigns, television advertisements, and social media promotions, while public and private establishments throughout the province are encouraged to adopt the slogan as part of a unified tourism image.
Provincial officials said the new logo is intended to go beyond marketing by projecting a collective sense of identity tied to Davao Oriental’s landscapes, culture, and communities.
“The logo stands as a shared emblem of who we are and what we proudly offer the world,” the provincial government said.
At the center of that identity is Mount Hamiguitan Range Wildlife Sanctuary, the province’s globally recognized UNESCO World Heritage Site known for its rare pygmy forests, endemic species, and fragile mountain ecosystems.
The province is also home to some of Mindanao’s most recognizable tourism sites, including Dahican Beach, a surfing and skimboarding destination known for its long white-sand coastline; Aliwagwag Falls, one of the country’s tallest cascading waterfalls; Pujada Island; and the iconic Sleeping Dinosaur viewpoint.
Officials said the campaign also seeks to reinforce Davao Oriental’s positioning in eco-tourism, marine tourism, and biodiversity conservation, alongside cultural attractions such as Subangan Museum.
The launch reflects growing efforts by local governments across Mindanao to strengthen destination branding as tourism recovery and domestic travel continue to expand after years of pandemic slowdown.
