General Santos City, July 12, 2023 – The Department of Trade and Industry (DTI) General Santos City officially opened the doors of Yaman Gensan, a trade fair featuring small and medium-sized enterprises (MSMEs) in a city mall yesterday, July 12.
Themed “Continuing Growth: Embracing Digitalization and Innovation,” the trade fair is an annual event aimed at promoting and honoring the significant role of local businesses in driving economic development.
This year, a total of 46 MSMEs joined the Gensan Trade Fair, offering customers a wide array of products ranging from food items like corn cake, tuna chicharon, pure wild raw honey or dugos, empanada, and other food products, to non-food innovations such as soaps, household items, and accessories.
The DTI encourages the MSMEs to continue improving their businesses, ensuring the sustainability and growth of their enterprises. The trade fair provides them with an opportunity to showcase their products, attract customers, and network with fellow entrepreneurs.
Trade fairs like Yaman Gensan play a crucial role in supporting local businesses, as they create a platform for them to gain exposure, increase sales, and expand their market reach. Through events like these, the DTI aims to foster a thriving entrepreneurial ecosystem in General Santos City.
In addition to promoting local products, the trade fair also highlights the importance of embracing digitalization and innovation in business operations. It encourages MSMEs to adapt to technological advancements and explore innovative approaches to enhance their products and services.
The DTI remains committed to supporting MSMEs and providing them with the necessary resources and assistance to thrive in a competitive market. By empowering these enterprises, the department contributes to the overall economic growth and development of the city.
Visitors are encouraged to support the Gensan Trade Fair and explore the diverse range of quality products offered by the participating MSMEs. The trade fair will run for a specified period, allowing ample time for customers to discover and appreciate the local craftsmanship and creativity of General Santos City.
For inquiries and further information, please contact the DTI General Santos City Office or visit their official website.
This news article is brought to you by the Local Government of General Santos City in partnership with the Department of Trade and Industry (DTI) General Santos City.
